A Microsoft surprised users by announcing the expansion of Bing Chat, its search service based on artificial intelligence (AI), to the Google Chrome browser. The strategic move was carried out discreetly last Friday (25), through a post on Bing's official blog.
This expansion, initially only available on Microsoft's Edge browser, marks a bold step by the company in search of a larger audience.
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In May, Mikhail Parakhin, leader of Microsoft's web services and advertising division, had already announced via Twitter (now called X) that the company was planning to bring its generative AI to competing browsers.
This ambitious vision came to fruition with the launch of Bing Chat on Chrome, which certainly creates a new scenario in the field of online searches.
The strategic move is notable because it brings Bing Chat directly into the territory of Chrome, Google's dominant browser. Although Bing is still behind in terms of number of users compared to
Google, the implementation of generative AI generated an increase in the use of Bing, despite the loss of audience in recent times.
(Image: Alan Truly/reproduction)
While Bing Chat seeks to gain ground in the market, its competitor in the field of AI, Google Bard, has presented its own promises and challenges. However, Google's search AI entered the market in a hurry and has not received the same level of attention as Microsoft's chatbox.
Despite some imperfections in Bing Chat, such as solving complex math problems, Google Bard also has its obstacles.
Adopting Bing Chat on Chrome is hassle-free: users can access the feature directly through the website. AI is available in all versions of the Chrome browser, covering operating systems such as Microsoft, Linux and macOS.
Microsoft has also made it clear that it has plans to expand Bing Chat to other browsers, fueling speculation about the release of AI plugins for these competing browsers.
While the company hasn't provided details on when these features will be available on rival browsers, the expansion of Bing Chat to the Chrome is, without a doubt, a bold move by Microsoft to conquer new territories in the online search scenario and make the most of the potential of your Generative AI.