WhatsApp announced today, Wednesday (13), the global launch of a new feature called 'Channels'.
The new feature allows both people and companies to send messages to an unlimited number of users in a “group”-like environment, following a similar approach to what Telegram already offers.
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With this new feature, the WhatsappIt becomes a communication channel for the transmission of mass information, in addition to being the largest messenger used.
The company stated that the functionality will be available to all users in the coming months, representing a significant expansion of its capabilities. communication of the platform.
The new feature will be presented in a separate tab called “Updates”, previously known as “Status”.
In the section, in addition to stories, users will be able to find the new Channels, the most active and the most popular at the moment.
This change represents a significant expansion of the content and communication options available on WhatsApp, which further consolidates itself as the most used messenger worldwide.
(Image: Disclosure/WhatsApp)
According to Guilherme Horn, head of WhatsApp for strategic markets, all users will soon be able to create its own “Channels”, which promises to bring even more diversity and communication possibilities within the platform.
It is interesting to note that both individuals and companies will have the ability to create Channels on WhatsApp without restrictions on the number of participants.
Guilherme Horn highlighted that in other countries there are already groups with millions of people, indicating the scale and breadth that this functionality can reach.
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