A Apple unveiled its new line of smartphones, the iPhone 15, at a recent event, bringing some subtle changes and sparking the expected curiosity about prices in different regions of the globe.
An initial survey has already shown how the variation in values can be surprising, with some countries paying more expensive than others, including Brazil, where apple technology is not as expensive as in others places.
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The prices listed below correspond to the entry-level versions of each model, all with 128 GB, except the iPhone 15 Pro Max, which offers 256 GB.
It is worth noting that the values are in the local currency of each country, followed by the equivalent in reais, based on the current exchange rate, excluding taxes. Check it out below!
(Image: Apple/disclosure)
Until recently, Brazil used to lead the list of countries with iPhones more expensive, but a new competitor has appeared on the scene: Turkey.
Several factors, including taxes, affect the final price. Apple's pricing policy also plays an important role in varying prices in different nations.
When we compare prices in Brazil and the United States, considering direct exchange rates, it is clear that the iPhone 15 costs between 85% and 88% more in the Brazilian market.
However, this simple comparison does not reflect the economic reality of each country, as purchasing power and other factors also influence the cost of the device for consumers.
In the USA, for example, a iPhone 15 equivalent to around 68% of the minimum wage, while in Brazil this proportion reaches 553%.
Analysis of iPhone 15 prices around the world reveals a complex interplay of economic factors that affect the cost of Apple products for global consumers.
Although the changes to the iPhone 15 do not represent a revolution in Apple's product line, there are some notable improvements that will meet the expectations of brand enthusiasts. Among the most significant changes are:
USB-C interface: The new models have adopted the USB-C interface for wired charging and file transfer, in line with European Union regulations.
Camera improvements: The “non-Pro” models received 48 MP sensors, while the iPhone 15 Pro Max features a periscope camera with 5x optical zoom.
Titanium Construction: Pro devices include titanium on the sides, providing greater durability and construction quality.
Action button: Replacing the old silent mode switch with a new action button offers more possibilities for customizing the device.
With these improvements and a detailed analysis of prices in different regions, consumers can now make informed decisions about their purchase of the iPhone 15, taking into account not only the value itself, but also the economic context of your country.