In recent days, TikTok has experienced a flood of “NPC lives”, after the influencer with the artistic name “Felca” created a parody that criticized this very popular modality on the platform.
The influencer's content went viral on social media, triggering a wave of enthusiasm and intense curiosity among users.
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What made this trend even more controversial was the discovery that it was possible to profit from this type of material.
Viewers could send virtual gifts, like roses or coffee, that had real value within the app, providing content creators with a new way to monetize.
However, as thousands of users joined the trend, the TikTok began restricting access to this content format. The social network justified this measure, claiming that NPC lives had become repetitive.
When users attempted to access such content, they were faced with an emphatic warning: “Repetitive, inauthentic and degrading content designed to trick viewers into sending gifts.”
The company has made a significant decision regarding content creators who engage with NPC lives.
The platform chose to limit the reach of videos related to this topic, seeking to avoid excessive and repetitive exposure to viral topics.
Marcelo Mattoso, a lawyer specializing in Games and eSports Law at Barcellos Tucunduva Advogados (BTLAW), shared his observations about the company's decision and the options available to users affected.
Mattoso talks about how content creators can adapt to these changes, explore other opportunities on the platform or address any legal issues related to restricting the reach of videos.
The lawyer also clarifies that TikTok's decision to stop this type of content on the social network is supported by community guidelines.
(Image: disclosure)
He notes that each platform establishes its unique set of rules, often referred to as “Terms of Use”, “Terms of Use” or “Terms of Service”, in addition to other documents more specific.
These terms are essential for establishing the rules of the game on social media platforms, outlining what is permitted and what is not, as well as the actions the platform can take in the event of violation.
Justice generally interprets that users agree to all the rules and conditions of the platform when they click “I have read and agree”.
Therefore, it is unlikely that a social network decision will be reversed in court unless exceptional circumstances exist.
Because of this, the measurement of the application Chinese ending lives and restricting the range of views of profiles that continue to follow this trend is considered legal.
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