About 10 years ago, the then technique of nursing Grazielle Matos was looking for someone to do nail extension with acrigel, but she couldn't find a professional in her city.
It was then that she saw an opportunity and decided to learn the technique on her own, starting a course to do her nails.
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(Photo: personal archive / Reproduction)
At 18, Grazielle was working in a construction store owned by her boyfriend at the time. She also started a nursing technician course as a gamble in case the store didn't prosper.
During this period, she decided to learn how to do her own nails due to their fragility and the lack of professionals in the area.
However, after four years, the construction company closed, and Grazielle chose to abandon her career in nursing, as she recognized that it was not her calling.
What no one expected was that Grazielle would find success in the area of body lengthening.
She began practicing on herself and family members, and when the construction company closed, she used the store space to serve her first paying clients.
The entrepreneur advertised the services on a discount coupon website and sold about 70 of them, but faced challenges, including broken nails, dissatisfied people and fungal problems.
Despite investing in courses, she still was unable to solve these problems. Determined to stand out in the field, Grazielle developed her own method and shared her knowledge on social media and YouTube.
Over time, she began teaching courses and traveling to different states to teach her techniques. She no longer worked as a nail designer, she lived only on courses and mentoring.
Just before the pandemic, Grazielle launched a digital training on nail extensions that generated revenue of R$1.3 million in three days. Currently, her courses and consultancies help students earn R$7,000 per month in 30 days.
Furthermore, the woman launched her line of products for nail design professionals and plans to expand with items aimed at end consumers.
Today, her company earns around R$500,000 per month, showing how the vocation of a former nurse could transform her into a successful businesswoman in the world of beauty.
