The photo that captured one of the most iconic moments in the career of King Pele, his famous bicycle, found a new home through an auction. The charity event, entitled “Feeding Good”, took place in São Paulo last Wednesday, the 18th.
The initiative was organized by renowned jeweler and social entrepreneur, Emar Batalha, founder of the NGO that bears the same name as the event.
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The organization's mission is to promote various actions aimed at the support and development of women and children in the Guarujá region, located on the coast of São Paulo.
The charity dinner takes place annually and is much more than a simple meal. Its main purpose is to raise essential funds for the institute, which is dedicated to supporting and developing women and children in Guarujá.
The photo depicting Pelé executing a bicycle — one of the most memorable and skillful maneuvers in football — is more than a simple historical record. It represents a moment that transcends sport and is an icon of Brazilian popular culture.
By auctioning the image, not only is the player's brilliant career celebrated, but it also directs resources raised for a noble cause that benefits women and children seeking support and opportunities.
(Image: Reproduction/Emar Batalha)
A photography, which captured Pelé’s iconic “Bicycle” moment during Brazil’s rout of Belgium in 1965, has a rich and significant history.
Photographer Alberto Ferreira immortalized this moment, which now becomes a collector's piece available for purchase.
The initial bid of R$70,000 is a starting point for the auction, with the ambitious goal of reaching R$250,000.
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