'Meu Méqui': find out everything about McDonald's Brazil's new loyalty program

O McDonalds recently launched its “My Méqui” loyalty program, which offers customers the opportunity to accumulate points and exchange them for products in the chain's restaurants.

As part of the membership promotion, the company will grant a bonus of 6,000 points when redeemed on the first purchase after registration.

This way, consumers can enjoy options such as a cone, a coffee or a cheese bread.

This initiative seeks to increase sales through the brand's digital channels, which have already reached 61% of total orders in Brazil.

This includes purchases made via mobile devices, apps, self-service alternatives in stores and advance orders through the Drive Thru service.

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To participate in the program, customers need to download the McDonald’s app and register.

After registration, purchases made on the network's physical or digital sales channels are converted into points, with a ratio of 100 for every R$1 spent.

The prizes offered vary depending on the number of points accumulated, and these points are valid for six months.

It is worth highlighting that Brazil is the first country in Latin America introducing the “Meu Méqui” program.

The campaign goes beyond a mere loyalty initiative, representing an innovative type of business that seeks to further improve and personalize consumers’ digital experience in McDonalds.

How to score in the “Meu Méqui” program?

Check out the complete list of values ​​and products available in the “Meu Méqui” program:

• 6 thousand points: 1 100ml premium coffee, 1 cone or 1 cheese bread;

• 12 thousand points: 1 small McFritas, 1 McColosso Chocolate or 1 Cheeseburger;

• 20 thousand points: 1 medium McFries, 1 Sundae or 1 McChicken;

• 30 thousand points: 1 400mL McShake, 1 Double Burger with Cheese or 1 Large McFritas;

• 40 thousand points: 1 Ovaltine McFlurry, 1 Chicken McNuggets or 1 classic sandwich;

• 50 thousand points: 1 Happy Meal, 1 Big Tasty or 1 Core McOferta.

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