The factory Cocoa Show, located in Itapevi (SP), is transforming into an entertainment destination, with a bold investment of R$3 million.
The main attraction of this new development is an Italian roller coaster that provides visitors with a unique experience. Ale Costa, founder of the chocolate chain, believes that this is just the beginning of an exciting journey.
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Named Gira Chocomonstros, the rollercoaster It differs from the traditional ones in that it does not include dizzying drops or loops. However, the carts, designed to accommodate two people, rotate during the journey.
Furthermore, the attraction offers a panoramic view of the Cacau Show headquarters buildings and the highway that connects Itapevi to the capital.
A particularly striking feature is the aroma of fresh chocolate that permeates the atmosphere throughout the journey, thanks to the proximity to the factory's chocolate production facilities.
The new space includes a total of five attractions, in addition to the roller coaster. Visitors can enjoy an Italian carousel, a factory rail tour, a bowling alley and a carousel with Beetle cars. Each attraction has an individual cost, with prices starting at R$15.
These attractions come together to form the “Cacau Show Experience”, an extension of the Cacau Show factory megastore. Alone, this store has an expected turnover of R$40 million this year.
Furthermore, all revenues obtained on site will be donated to Instituto Cacau Show, a non-profit organization dedicated to providing socio-educational opportunities for children and teenagers.
The expectation is that the new attractions will contribute to an increase of around 10% in the space's revenue. Ale Costa shared that the idea for the roller coaster came about during a visit to a chocolate fair in Germany in May.
During the trip, he made a stop in Italy and came across a roller coaster intended for a Russian client. However, due to the war, the delivery could not be carried out.
At that moment, Costa saw the opportunity and decided to bring it to Cacau Show, transforming the brand's factory into a unique entertainment venue.
* With information from the Pequenas Empresas & Grandes Negócios Portal
