A store in Paris was the stage for a fun and much talked about event in recent weeks where customers could “steal” items for sale. However, what they didn't expect was that, to leave the store with the items, they would have to overcome an almost impossible test.
Known as “Distance”, the store started a partnership with a professional athlete to start the advertising campaign that has gone viral on the networks. According to the data, the idea was for customers to take the item and flee through the streets of the city. olympic athlete French Méba Mickael Zeze.
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With a large sign in front of the store with the phrase “ROB IT TO GET IT”, more and more customers interested in participating arrived. The store in Paris began to attract attention and was visited by more than 74 customers during the day of the marketing event.
(Image: reproduction/internet)
According to the information, store owners working at the location were available to inform customers how the promotion would work. They also reinforced that, to get the items for free, all they had to do was pick them up and run away from Zeze, who was disguised as a security of the location.
Without recognizing the athlete, many of the customers decided to try their luck against the former Olympic athlete, many without recognizing Zeze. However, what happened was that, of the 74 customers who visited the store in Paris, only 2 of them managed to escape home with the chosen pairs of sneakers.
According to the information, the athlete barely broke a sweat when he accomplished the feat of catching the “thieves”, running only 35% of his total capacity to catch them. This is because Zeze in his career ran the 100 meter race in less than 10 seconds, demonstrating his potential.
As stated above, only two of the 74 customers who performed the prank were able to run home with the items “stolen” from the store in Paris. The reason was that, when starting their escape, they took advantage of the red lights on the crossing lanes to escape with the movement of cars.
The store manager, Lionel Jagorel, said that, despite the loss of the two pairs of sneakers that were taken by customers, the response was positive. According to him, the financial loss was compensated by the visibility achieved by the store through the organized marketing event.
Check out the video of the marketing campaign carried out by the store located in Paris and see how the event took place there, arousing the curiosity of those who passed by. Look: