Will Cathcart, president of Meta's WhatsApp, said the company is considering the possibility of introducing advertisements in the app's Channels or Statuses as a potential source of revenue additional.
Currently, WhatsApp generates revenue through services aimed at small and large businesses.
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Cathcart clarified that the company has no plans to display ads in the conversation inbox, emphasizing that the idea does not involve interrupting users' conversations.
Status ads have been discussed for some time and are similar to Facebook and Instagram Stories. The idea is that ads are displayed while users navigate from one Status to another.
Channels, on the other hand, are a more recent addition to WhatsApp and function as public pages that can be followed by other users. Channel owners can potentially generate revenue by charging subscriptions or promoting their channels in the app.
Furthermore, Cathcart highlighted that, currently, WhatsApp generates revenue mainly through services offered to companies.
For small businesses, this includes being able to advertise their phone numbers on Facebook and Instagram to improve visibility. For larger businesses, WhatsApp offers a paid API that allows integration with existing customer service systems, making it easier to communicate with customers through the app.
He also mentioned that Meta's messaging tools, which include Facebook Messenger, Instagram and WhatsApp, generate annual revenue of 10 billion dollars through business-related services and business.
In 2021, WhatsApp reported that it had more than 2 billion users worldwide. Brazil was one of the biggest markets for WhatsApp, with tens of millions of users in the country. The application was widely used for both personal and business communication.
Information about WhatsApp in Brazil and around the world can be found in press releases and financial reports from the company Meta Platforms, Inc. (formerly known as Facebook, Inc.), which is the parent company of WhatsApp.
They often release updates on user numbers and usage metrics in their quarterly reports and on their official website.