What were the 6 most purchased beers in 2023?

Brazil is internationally recognized as a country with great tradition and passion for beer, being one of the largest consumers of this drink in the world.

The beer culture in Brazil goes beyond a simple tradition; It is an intrinsic element of celebrations, social gatherings and moments of relaxation.

In the Brazilian market, there is a wide range of beer brands available, reflecting the large consumption of this type of drink in the country.

What proves that Brazil has a large beer audience are the numbers that are growing more and more. It seems like the public isn't messing around when it comes to beer!

In 2022. the country registered 15.4 billion liters of beer, covering traditional, special, artisanal, light and full-bodied varieties.

Regardless of the type, Brazilians don't miss the opportunity to celebrate with a cold beer in hand.

The best-selling beers in 2023

1. Skol

   • One of the most popular beers in Brazil, Skol leads sales in bars and markets. Originally from Denmark, it has two versions: pilsner and pure malt.

2. Brahma

   • Legitimately Brazilian, Brahma is another brand frequently at the top of the best-selling brands. Belonging to AMBEV, it offers a variety of different versions.

3. Antarctica

   • Recognized by its blue colors and distinctive penguin print, Antártida, also part of AMBEV, is a light beer that is consistently popular among Brazilians.

4. Itaipava

   • Originally from Rio de Janeiro, Itaipava is appreciated by both Rio de Janeiro and Brazilians from other regions. Founded in 1993, it gained prominence as a sponsor of several sporting events.

5. Nova Schin

   • Previously independent and now part of the Heineken group, Nova Schin is one of the best-selling in Brazil, offering a unique pilsen version, appreciated by Brazilians looking for a light beer to combat the heat.

6. Kaiser

   • Closing the list, Kaiser, also under the umbrella of Heineken, is among the best-selling in the country, offering options that appeal to Brazilian consumers.

At Trezeme Digital, we understand the importance of effective communication. We know that every word matters, which is why we strive to deliver content that is relevant, engaging and personalized to meet your needs.