Sociology Activity, suitable for third-year high school students, with questions about the Cultural Industry.
This sociology activity is available for download in an editable Word template, ready to print in PDF as well as the completed activity.
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SCHOOL: DATE:
PROF: CLASS:
NAME:
1) Define in a few words what is Cultural Industry?
A:
2) Read the fragment below:
I consume, therefore I am. This statement may even seem like an exaggeration, but even those without income need to consume. The indigent or the beggar consumes, even if they have no income. The plate of food, the night at the hostel or any other donation was only possible because there was production and someone decided to contribute to the less favored and transferred part of their income to this end. After all, there is no such thing as a free lunch. Consumption represents a satisfaction, as it is the fulfillment of a need. These needs are increasingly arising from the evolution of civilization and become part of the list of needs of those who live in this civilization. There are needs such as cars, cell phones, language classes and a multitude of others that have emerged and will emerge, thus creating new consumption expectations for people in this civilization. Capitalist society associates consumption with superiority, that is, the greater the consumption power, the greater the superiority of the person or, even better, the status of this person in society. (…)
www.tudosobreoconsumismo.blogspot.com.br
A) According to the text, why so much consumerism? What does capitalist society associate consumption with? Explain in your words.
A:
3) Read a fragment of the poem:
A name is stuck to my pants
which is not mine from baptism or from the registry office,
a name… strange.
My jacket has a drink reminder
that I have never put in my mouth in this life.(…)
My socks talk about product
I've never experienced
but they are communicated at my feet.
My sneakers are colorful proclaims
of something unproven
by this long-age taster.
My scarf, my watch, my key chain,
my tie and belt and brush and comb,
my cup, my cup,
my bath towel and soap,
my this, my that,
from head to toe,
are messages,
speaking letters,
visual screams,
use orders, abuse, recidivism,
custom, habit, urgency,
indispensability,
and make me traveling advertisement-man,
slave of the announced matter.
I am, I am in fashion.
It's hard to walk in fashion, even if the fashion
is to deny my identity,
exchange it for a thousand, hoarding
all trademarks,
all logos on the market.
With what innocence I resign from being
I who used to be and knew me
so different from others, so myself,
thinking, feeling and sympathetic
with other diverse and conscious beings
of his human, invincible condition.
I am now an advertisement,
sometimes vulgar, sometimes bizarre,
in national language or in any language
(any, mostly). (…)
For showing me so, so proud
of being not me, but industrial article,
I ask my name to be corrected.
No longer suits me the title of man.
My new name is thing.
I am the thing, thing.
Carlos Drummond de Andrade
A) How is consumerism seen in the poem? Explain.
A:
4) Do you agree that: Consuming is existing? Comment.
A:
5) In today's society, what is more important: the amount of goods that an individual has or the level of knowledge about them? Comment.
A:
By Rosiane Fernandes Silva- Graduated in Letters
At answers are in the link above the header.
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