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In December 2016, MGA Entertainment launches its toy line (unboxing LOL Surprise).
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The toy manufacturer has launched the LOL Surprise! in December 2016. The LOL Surprise doll collection was the #1 toy from 2017 to November in the US, according to The NPD Group. MGA Entertainment plans to double LOL Surprise toy sales by 2018. Several new LOL Surprise toys were released this summer, including LOL Surprise House, LOL Surprise House and LOL Bigger Surprise!. The LOL Amazing Surprise Playset was one of Amazon's top 100 toys in November 2019, according to Shareably.
VAN NUYS, Calif., December 12, 2017 / PRNewswire / – MGA Entertainment (MGAE), one of the leading privately held companies in toys and family entertainment in the world, today announced that LOL Surprise Tots has taken the lead in the race for the most toy sold of the year. With the holiday season in full swing, the LOL Surprise doll collection is the premier YTD toy of November 2017 in the US, according to The NPD Group*.
MGAE is the fastest growing toy company among the top 5 toy makers in the US, up 70% in November, according to The NPD Group**.
“Our worldwide growth is over 200%. This growth is not just based on LOL Surprise. All of our NEW innovations are going really well. Crate Creatures Surprise became a best seller in its category after just two weeks. Glam Goo, another NEW innovation for Spring 18 is also sold out. And, with the Smooshins, kids can make LOL Surprise dolls over and over again and keep being surprised,” said Isaac Larian.
This success is attributed to the best creative and passionate team in the USA.
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Image Category: Surprise LOL!
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