Last Thursday, July 13, Amazon released the results of the Prime Day, held on the 11th and 12th of July. This year, the event achieved a considerable increase in sales, being the biggest ever since the beginning of the company. In all, 375 million products were sold in just two days.
According to Amazon, customers were able to save $2.5 billion thanks to discounts offered during Prime Day. In addition, independent sellers had a great success, with the biggest Prime Day ever recorded for them.
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According to Amazon Stores CEO Doug Herrington, the first day of Prime Day set a new sales record in the company's history.
Additionally, he pointed out that Prime members saved more this year compared to any other Prime Day event.
These statements highlight the success of the event in terms of sales and benefits offered to Prime members.
According to Amazon, Prime Day 2023 featured a greater number of offers than in previous years. The Home, Fashion and Beauty categories had the highest sales during the event.
Among the best-selling items, the highlight was the Fire TV Stick (3rd generation), which became the best-selling product worldwide on Amazon during Prime Day. These were the best selling items:
Additionally, millions of Alexa-enabled devices have been chosen by customers, although the company has not disclosed the specific list of productsor the quantities sold.
These results demonstrate the popularity of electronic devices and consumer preference for smart home related products. In short, the event entered the company's history and consumers' pockets!
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