Last week (11), Meta announced the launch of a revolutionary payment service through WhatsApp. This mechanism is aimed at small entrepreneurs.
According to the official statement, app users will be able to use this new feature to make payments with credit and debit cards.
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It is important to highlight that this is the first platform to offer this type of service in Brazil.
The tool will initially be available to merchants using WhatsApp Business, and later to other companies in the sector.
With this innovation, Meta aims to make life easier for small entrepreneurs in the country, allowing them to carry out their commercial transactions in a faster, safer and more practical way.
The company Meta announced that it chose Brazil as the place to launch the new functionalities of its services. In this way, small and medium-sized businesses that already use WhatsApp Business will be able to take advantage of payment features.
According to Meta's representatives, Brazil is the application's largest market, which is why the choice of the country to start its operations was very correct.
Meta has a partnership with several financial institutions, such as Mercado Pago, Rede, Itaú and Cielo, to guarantee support for payment transactions within the application.
The company claims that the objective is to make payment transactions for small and medium-sized companies easier and more efficient, taking into account the complexity of the national market.
Meta is committed to providing the best solutions for its customers and becoming an increasingly reliable and effective option in financial services through the WhatsApp Business application.
The full WhatsApp payment service represents a significant milestone, as the project has taken approximately three years to get approved. In February of this year, the Central Bank officially approved the resource, with a view to ensuring efficiency and privacy of user information.
The authorities' initial concerns regarding the potential negative impact on the financial sector have been assessed and resolved. It is worth noting that since 2021, ordinary WhatsApp users already have the option to transfer values.
Meta is seeking to expand its presence in the growing market for payment solutions in Brazil. According to the company's position, its priority is to meet the needs of the business public. For this, Meta intends to provide an integrated and efficient solution together with recognized institutions in the sector.
This partnership aims to strengthen Meta's presence in the market and offer users a safe and practical payment experience. The initiative is in line with Meta's constant search for innovation and the desire to boost industrial development of the country, with the objective of contributing to the growth of the economy local.
