After a five-year study of 233 millionaires, remarkable habits and consistent thinking patterns were discovered among these successful individuals.
Our survey included participants from diverse backgrounds and experiences, each boasting a minimum annual gross income of US$160,000 (approximately BRL 778,975.52) and a minimum net worth of US$3.2 million (approximately BRL 15.579.510,40).
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The main question of the research was to understand where these individuals apply their financial resources. A notable revelation was that, despite their diverse backgrounds, nearly all participants agreed that one of the greatest contributions to his wealth was the conscious decision to avoid wasting money on certain spending. Among them are:
1. ultra-processed foods
Shifting the focus to healthy eating, the millionaires surveyed opted out of purchasing substandard processed foods. They started looking for whole or organic foods, free of preservatives.
Their preference turned to products that could be obtained directly from their places of origin. They began to frequent specialized markets, known for offering high quality products, including meats.
2. cheap products
The millionaires interviewed chose to avoid low-cost products, including fashion trends and inferior furniture. Instead, many chose to invest in items of lasting value for their clothing and homes, focusing on quality and durability.
Although the investment in such parts was often two to three times greater than the purchase of lower quality items, these individuals were willing to make such an outlay. For them, this investment was even more economical in the long run, when compared to the cost of frequently replacing cheaper and less durable items.
3. Tools
Although some millionaires still dedicate themselves to outside tasks, such as lawn care, gardening and pruning plants, the vast majority decided to invest in professional landscaping services once they reached wealth. This eliminated the need to maintain, repair or replace personal equipment and tools, much of which ended up being donated to friends and family.
The great purchase of these millionaires, then, was not material goods, but time. Without the need to dedicate several hours weekly or monthly to the maintenance of their properties, they have more time for rest, relaxation and recreational activities.
4. Lottery
The interviewed millionaires demonstrated an aversion to gambling while they were accumulating their fortunes, a habit that remained even after reaching wealth.
They reported that, once enriched, they resisted the temptation to invest in lottery tickets and advised their employees, relatives and friends to follow the same path.
Recognizing the low probability of winning any lottery draw, they considered such an investment a waste of money. For them, resources could be better used in living meaningful and memorable experiences.