The moment many people have been waiting for has finally arrived: the Barbie will open its doors at Shopping JK Iguatemi, in São Paulo, next month, bringing a unique opportunity for fans to explore the iconic universe of the most famous doll in the world.
In partnership with Mattel, the international project will occupy an area of 650 square meters in the mall, where visitors will be able to experience the magic of the Barbie Dreamhouse first hand.
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There's plenty to enjoy: in addition to Barbie's pink mansion, her rooms and themed decor will be at full disposal for fans to feel close to the character and everything that surrounds her.
The experience seeks to celebrate imagination, individual expression and empowerment, inviting everyone to be everything they want to be, as Barbie herself inspires.
Ángel Hidalgo, director of Licensing for Mattel in Latin America, expresses enthusiasm in bringing this unique experience for São Paulo, encouraging visitors to embrace their individuality and pursue their dreams.
The attraction will be located on Floor 3 of Shopping JK Iguatemi and will take place from July 13 to September 10, 2023. Tickets will be on sale at Sympla from June 26th, but fans can already access the site to guarantee their presence from June 19th.
Opening hours will be from 14:00 to 21:00 from Monday to Friday, from 10:00 to 21:00 on Saturdays and from 11:00 to 20:00 on Sundays.
This experience will offer guests the opportunity to immerse themselves in the enchanting world of Barbie to celebrate the arrival of Live Action starring Margot Robbie and Ryan Gosling.
“Barbie – The Movie”, directed by Greta Gerwig, opens on July 20 in movie theaters all over Brazil, in dubbed and subtitled copies.
