Another giant announces resignation! This time, Disney shut down the company's metaverse sector. The sector, called “Next Generation Storytelling”, had about 50 employees, including a former director of apple. Disney's proposal was to deliver a new experience using its rich portfolio of characters, brands and franchises.
Disney is expected to lay off 7,000 employees in three "rounds". With that, by closing the metaverse sector, Marvel follows steps similar to those of Microsoft. The company issued its entire division responsible for virtual and augmented reality glasses, essential equipment for the metaverse.
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Last year, Disney announced the hiring of Mark Bozon, a former Apple Arcade executive. Bozon had the role of leading the creative vision of the “Next Generation Storytelling”, name of the sector as the metaverse was called. The term “Storytelling” used by the entertainment giant refers to the concept of presenting more impactful and non-traditional stories.
According to the Wall Street Journal, among the new formats tested by Disney were attractions for its parks and sports, with ESPN, a channel dedicated to coverage of live sporting events, news, analysis and programs sports.
However, despite the end of the metaverse split, Disney CEO Bob Iger sits on the board of Genies Inc. This startup develops avatars for social networks, including those used in Instagram and iMessage.
Bob Iger invests and believes in formats with virtual reality in private life. However, at Disney, it is cutting spending that is not a priority.
In recent years, the metaverse has gained more attention from the technology and entertainment industry, with large companies such as Facebook, Google and Microsoft investing in technologies related to the metaverse. metaverse.
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