According to the CEO of Instagram, Adam Mosseri, the Threads it will not focus on news and politics, unlike Twitter, its main competitor.
During a conversation with The Verge's Alex Heath, Mosseri made it clear that that's not the focus of the new app. According to him, this would bring additional problems, such as negativity and integrity risks, which would not be worthwhile for the company's business strategy.
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He points out that Instagram already has enough communities and that they cover areas such as sports, music, fashion, beauty and entertainment, creating a complete platform, without the need to get involved in politics or News.
This vision forms part of the broader strategy of Goal, the parent company of Instagram and Facebook, to move away from news and politics.
Looking at the bigger picture, she has been decreasing the amount of political content on Facebook and has even removed the word “News” (news) from the name of the social network's Feed.
In addition, the giant has also commented on a new Canadian law that would require them to pay for local news content, saying they would pull news from Facebook and Instagram on country.
Later, the Instagram boss clarified his initial response, saying Threads will not "discourage or diminish the relevance of news or politics”, but also will not “go after” them, as Facebook did in the past.
Mosseri conceded that Facebook may have made too many promises to the industry back in the 2010s and that it would be a mistake to repeat them again.
Although Threads has already surpassed 70 million users since its launch, the network is not intended to replace twitter.
Meta's goal is to create a public space for communities on Instagram that don't feel at home in the blue bird social network and for those who are looking for a less “angry” place to to talk.
That way, they can find a platform that meets their needs for digital social interaction, but without completely abandon Twitter, since, despite the similar format, the proposal of the two social media is different.
On the other hand, it is known that it is inevitable that politics and news end up appearing in Threads somehow. way, especially when politicians and journalists start using the platform, especially in periods electoral.
But by the looks of it, Instagram isn't going to try very hard to be like Twitter in the news department. – which can end up being something beneficial, especially for those looking for a “safe haven” digital".
