Maintaining a business requires entrepreneurs to use different mechanisms to expand their brand and products. In this sense, the role of marketing is to show the importance, quality and efficiency of a certain product to customers.
Read more: Free and Certified Digital Marketing Courses
see more
Is it better to eat boiled eggs for lunch or dinner? Find out here
With me-no-one-can: Meet the plant capable of warding off evil eyes
In the journey of business growth, marketing plays a very important role: market recognition. Understanding who buys, as well as the expectations and needs of consumers, provides direction in the production and display of products.
Companies like the Coca-Cola Company, responsible for manufacturing and distributing the best-selling soft drink in the world, use marketing as a strong ally for this.
Indeed, the company's CEO identifies that the strong point, in 2023, is the use of marketing to boost sales, especially in the years following the chaos generated by the pandemic, that is, a period of economic crisis for most companies and business.
Check out now how marketing helps companies advance:
increase in sales
One of the main roles of this tool is to recognize the customer's needs, allowing the product is shaped for the public and, consequently, increasing sales to supply the lack of users.
The definition of “persona” provides a direct relationship between what the customer wants and what the company needs to sell. This way, everyone wins.
Objectivity
Marketing enables “land reconnaissance”. This means that the company does not waste time (or money), it knows exactly where it has to go, what to sell, how to sell it and to whom to sell it. Much more than just increasing profitability, this avoids losing money. Only benefits!
link creation
Perhaps one of the most important consequences of advertising is the bond generated. Through campaigns or the product model itself, many users connect to the brand and this, perhaps, ends up making the memory between company and customer eternal.
