Coca-Cola is always innovating with its promotional campaigns, and this year-end is no different. The brand is challenging people to record an audio that forms the silhouette of the famous glass bottle and send it to their digital attendant via Whatsapp.
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The action, called “Áudios Mágicos”, was created in partnership with Ogilvy Brasil, and uses an Artificial Intelligence – which underwent a two-month “training” – as a virtual assistant. The campaign consists of recording audio similar to the format of Coca-Cola's unmistakable trademark, which is its glass bottle.
Still on the campaign, Ogilvy's creative director, Rubens Casanova, said: “The action helped to understand that, when difficulties separated us, our voices brought us closer together. More than that, we noticed that our WhatsApp audios also generate drawings. We evolved the idea and created the challenge of drawing the silhouette of the iconic Coca-Cola bottle with good wishes”.
Audios sent on WhatsApp have a graph according to the volume of what was recorded. Thus, Coca-Cola is looking for someone who can record a voice message that forms the design of its characteristic glass bottle.
To participate, it is necessary to register with the virtual assistant, called Kora, through the option “Kora | Coca-Cola Brazil Virtual Assistant”, when accessing thislink. After registration, three attempts will be made available to send the audios in the format of the bottle.
If the participant does not succeed in these three attempts, there is a method to release as many attempts as he wants, in a period of 24 hours. To do this, just send a screenshot of an order on iFood or a receipt for a Coca-Cola purchase to chat with Kora. It is worth mentioning that the purchase has to be made in December 2022.
Whoever manages to record the audio that corresponds to the silhouette of the Coca-Cola glass bottle can win R$ 40 cards to use on iFood. In addition, users compete for R$10,000 to use on Magazine Luiza's website.
The campaign started on December 10th and continues until the next 23rd.
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