It is already possible to observe more expensive products on the shelves of the markets. In recent years, staple foods have seen a considerable increase in prices, for example. In addition, beverages in general were also impacted by economic inflation. Now, Coca-Cola announced a readjustment of 12% for this year, showing that the beverage sector was not immune to the effects of the economy.
The increases had already been considered in 2022, however, it was only this year that the company announced the increase in prices worldwide. In Europe, the readjustment reached 15% in the last three months compared to the year 2021.
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Although the increase was predicted, Coca-Cola CEO James Quincey declared that the past year was a source of pride for the company.
Coca-Cola's profits have grown and will provide greater returns for shareholders. Therefore, if you notice a slightly higher value on the market, know that this was already being planned. Don't be surprised, as the increase will actually occur!
Despite having presented positive numbers last year, the company plans increases for this year and expects to maintain this trend until the end of 2023. Expectations point to improvements in the coming months.
“We are keeping consumers at the center of our innovation and marketing investments, while that we leveraged our expertise in managing and executing revenue growth,” said the executive.
Along with the announcement, he reported on the increase in average prices worldwide.
James Quincey believes that inflation rates could stabilize over the course of this year, and Coca-Cola expects price increases to normalize by the end of 2023. Parallel to the increase in output, shareholder profits will also increase. For each share, the readjustment will be 4% or 5%.
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