The new format for sales and consumption of digital collectibles, the NFTs, left the digital world and entered directly into the wine world. But how does this happen? Californian winery Robert Mondavi is launching the world's first NFT wine labels, featuring exactly 1,966 bottles that are collectible and traceable via blockchain.
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In that sense, this limited edition Robert Mondavi Winery x Bernardaud NFT features custom containers by American artist Clay Heaton. These designs, in turn, were originated through custom algorithms that were developed for the buyers of that label.
In this way, each NFT of the wine will be sold for R$ 16 thousand or US$ 3.5 thousand, containing a key to unlock the redemption of a real 1.5 liter Magnum bottle. Robert Hanson, President of Wine & Spirits, said the “commitment to quality, craftsmanship and pioneering spirit has resulted in an exciting launch of winemaking point of view and an attractive investment for digital goods collectors, luxury design enthusiasts and wine aficionados thin” .
Geographer and pseudo writer (or otherwise), I'm 23 years old, from Rio Grande do Sul, lover of the seventh art and everything that involves communication.