The company Coke is prohibited from selling the juice Del Valle Fresh in Santa Catarina since Tuesday (17), after the procon decided to suspend sales after receiving a complaint from Brazilian Consumer Protection Association (Idec), which claimed that the company sells the drink as juice. Check out more information below.
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The main functions of the body that deals with Consumer Law, Procon, which are of an administrative nature, are:
In addition to these points, Procon also operates in a particular and competitive environment, being considered a means of resolving impasses arising from consumer and business relations.
After analyzing the information on the Del Valle website and examining supermarket labels and advertisements, it was confirmed inspection that the drink does not have a minimum amount of fruit to be considered juice, nectar or even refrigerator.
All drinks in the Fresh category, with their labels, slogans, commercial promotions and distribution in supermarkets, allude to a more natural product. Thus, this information ends up misleading consumers about the nature, characteristics and quality of these products, violating article 37 of the Consumer Defense Code (CDC) and the prevention of advertising misleading.
Coca-Cola said the illustrations on Del Valle's Fresh line of labels reflect the raw materials in the drinks. The multinational also stated that, due to its commitment to transparency with the consumer, it all information about its ingredients, including the amount of juice present in the product, on the label appropriate. In addition to strict compliance with current Brazilian legislation and regulatory standards with the competent bodies of this category.
He also clarified, finally, that the Fresh product line of the Del Valle brand was never classified as juice or nectar. The company guarantees that it will follow all the decisions of the competent authorities.
The director of Procon, Tiago Silva, said that the company has commercial and social responsibility for products it puts on the market, mainly in the food area, which involves the health of the consumer. If the information is not clear, citizens can put their own health and that of their family at risk.
