Mercado Livre announced that it will increase its investments in Brazil by around 70%, investing a significant amount of R$ 17 billion. In 2021, the company had invested around BRL 10 billion in the domestic market, making the amount announced last month a record.
Undoubtedly, in addition to the level reached in relation to the people milestone, this investment transmutes the idea that Mercado Livre effectively wants to consolidate itself as a leader in Brazil. However, this task is not simple, since the electronic market is increasingly disputed.
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In this dynamic, national companies such as Americana and Magalu invest in marketplace and apps projects, while companies foreign companies such as Shopee and AliExpress are betting on the imported shopping experience with absolutely effective delivery and fast.
In this sense, Mercado Livre intends to invest in the logistics sector, dedicating the investments to the growth logistics based on the creation of new distribution centers in São Paulo, two in Barueri, one in Perus and one in Araçariguama. This undertaking will increase Mercado Livre's distribution structure by one million m² for operations Fullfilment, in which the company is responsible for the entire process, from inventory to delivery to the consumer Final.
These new investments will directly benefit Mercado Pago, the payment platform that was born from Mercado Livre itself. In view of this, the company aims to become a single platform regarding finance, where the customer can solve all problems. In this sense, Mercado Pago will face two challenges: differentiating itself and creating an audience among fintechs, as it proves to the public that it can act alone beyond Mercado Livre.
Geographer and pseudo writer (or otherwise), I'm 23 years old, from Rio Grande do Sul, lover of the seventh art and everything that involves communication.
