Young people and adults still prefer traditional banks

Something much desired by banking institutions: find a way to conquer the young people in the process of choosing one Bank. And, according to research carried out by the multinational fintech Mambu, the best vehicle of influence in this regard is face-to-face conversation, mouth to mouth.

Thus, approximately 90% of the 1,250 people who were interviewed, in six different countries –including Brazil-, prefer to seek advice before finally choosing their bank. In addition, at the same time, regarding opinions about a particular bank, 24% preferred to search digitally, and 66% of respondents young people between 18 and 35 years old assumed to get information from family, friends or co-workers, when trusting an institution financial.

Also, a percentage of approximately 40% was found represented by people who seek to analyze accessibility, agility and easy registration, while a number greater than 60% assumed to check the operation of the application, savings options and payment features such as decisive factors.

Therefore, it is possible to understand that individuals under 24 years old seek ease of registration, services and competitive rates, as opposed to we see people over 28 years old having as a priority the “fame” taken by the bank, what are the recommendations and especially the ease of register.

But both age groups agree on one thing: traditional financial institutions continue to be preferred, and only a small percentage opt for the neobanks –banks completely fingerprints. Therefore, it is important to emphasize that this research is primarily interested in understanding the fidelity of the users, as around 70% of the participants believe it is unfeasible to change banks just because they were approached by another institution.

Geographer and pseudo writer (or otherwise), I'm 23 years old, from Rio Grande do Sul, lover of the seventh art and everything that involves communication.