The head of content and partnerships with Instagram creators confirmed what was already suspected. In a recent interview, Justin Anthony said that Reels represents the platform's main tool.
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Thus, the recommendation for beginners is to invest heavily in the short video format. The segment of viral video content has been highlighted in most social networks.
The tip, according to Anthony, is to bet on original productions and far from perfectionism. It does not mean that the video must be amateurish, but honest.
“A lot of people feel they have to be perfect and we have to constantly remind them that those who are successful are just being authentic and keeping it simple.” That's what the platform's partnership manager, Mitzi Gaitan, told Business Insider.
The increased relevance of short and spontaneous videos (like TikTok) goes against the network's original philosophy. Initially, Instagram valued content that highlighted beauty and even a certain perfectionism. The network was primarily used for sharing photos. The more coveted the content producer's life was, the more prominent he would be.
While that was true, today it is no longer true. The “perfect” life, of course, still fascinates many people, but it's not the most engaging thing on the internet. Users are in search of “truth”, honesty and increasingly value originality.
The Instagram algorithm seems to have learned from new trends. TikTok's meteoric success is a perfect example of this. In addition to them, Youtube itself will invest in short and viral content, through Shorts. This is the current trend and should continue for a long time.
To get an idea, according to App Annie, TikTok has already reached the level of the most downloaded app in Brazil. After him comes WhatsApp and, in third place, Instagram appears.
No wonder Facebook announced an investment of US$ 1 billion to remunerate creators. The amounts should begin to be distributed as early as 2022, however, there is still no specific date.
Instagram admins also say it's important to use the tool's features. You don't need to use all of them, but the more options, the greater the audience to be reached. However, this is the time to focus on videos for Reels and get high engagement.
