When opening a magazine or watching the news, which topic most calls your attention to inform yourself? Education, health, politics, economics or varieties? If your answer contemplates the first subject, you are part of the 80% of Brazilian readers and viewers who prefer reports and articles on education over other topics.
The statistic was collected by the Association of Education Journalists (Jeduca) and presented during the 2nd International Congress of Education Journalism this Tuesday (07). Conducted by Instituto Datafolha, the survey included 2,084 respondents from all social classes over 16 years old in 129 municipalities.
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According to the study, the interest in educational subjects surpasses the attraction demonstrated in articles that deal with health and politics, whose indexes result in 78% and 23%, respectively. Rejection of the topic was identified by only 4% of respondents selected between June 12th and 16th of this year.
And where does all the content absorbed by respondents come from? According to the survey, 55% of those interested reported acquiring their knowledge through free-to-air TV. In second place, come social networks, with 31%, and radio, which attracts 26% of those interested in education.
Preferred topics
The study carried out by Jeduca also points out characteristics related to the subjects addressed, narrative techniques and the interviewees' education. Another point identified by the association concerns the distancing of participants from themes with which they do not identify.
Most Wanted Topics
narrative techniques
The preference for the subjects depends on the educational level of the interviewees. People with a higher degree of academic education tend to read technical and political topics, while less educated people seek local guidelines. Alongside the indexes presented, Jeduca also brought data on the level of understanding of certain topics.
The researchers realized that subjects not so inserted in the reality of the interviewees are those from which they take greater distance. In addition, there is still some difficulty for a large part of the population in understanding certain contents, including “interdisciplinary” and the National Curricular Base itself.
Very common terms in education, such as high school, also appear among those whose understanding is not so clear. Some interviewees, especially those most distant from school life, even questioned what age includes the mentioned study phase. The results aroused scathing observations by specialists.
As mentioned in a report published by Agência Brasil, the president of Jeduca, Antônio Gois, points out that there is optimism in perceiving the population's interest in education. On the other hand, it is necessary to question whether this is just a “declaration of intentions” or an effective consumption of this information.
Gois also warns journalists about the published content. According to him, it is necessary to understand that part of the readers does not even understand what is being reported due to the possible restriction to an initiated group of educators. This means that the approach does not reach a larger audience.