One more day when Internet woke up revolted by expensive launches and without creativity. This time, the culprit for the chaos of web it was Prada, launching a mini-dress for US$ 3,650, the equivalent of almost R$ 18 thousand in the direct conversion of the current quotation.
The problem is not the value of the dress – at least for now –, as the question has been raised for looking like a bath towel. This is not the first time that the big designer brands have starred in moments of indignation.
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A bath towel isn't even that expensive! A curtain – as they say – isn't worth that many dollars either. The minidress is made of satin, in the strapless model and was released in gray for the spring-summer 2023 collection. Padra's description for the launch is a model with a “crumpled finish that resembles a sheet of paper”.
Fashion fans didn't leave the launch for later and started shooting opinionated comments. A fashion critic even went on to say that it looks like a “Travelodge towel” and other people rejoiced that the publicity model looked like she had stepped out of the shower at that moment.
One person commented saying it looks like a curtain, while another netizen said it was an elephant's hoof. Would an elephant's hoof, if it were for sale, sell out so quickly? That's what happened with the Prada dress. Yes, the dress is sold out on the official website of the brand!
The creators of the dress declared to the magazine vogue on the concept behind that dress:
"There is meaning in women's lives", said Miuccia Prada, the brand's co-creative director. “Life and humanity make clothes—not superficial embellishments, but traces of life, leaving marks. This idea of clothing shaped by humanity excites us.”, he added by saying that it is part of the brand's concept.
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