TikTok is one of the most popular platforms in the world right now. She grew up and became very popular in Brazil during the Covid-19 pandemic, where everyone was very reclusive.
On the social network, it is possible to post content about practically anything, as long as it complies with the rules established by the application. It is even possible to find material that leads scholars to the idea that people are developing a fat phobia.
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Lots of content about nutrition it is mostly consumed and used by young people, that is, people still in training, who may still have a slightly distorted view of things and especially of themselves.
A study on the network's nutrition content found that users praise thinness and weight loss, which ended up encouraging the diet culture which, according to researchers, may be contributing to eating disorders and a very negative body image.
University of Vermont researchers searched for “key content” on topics related to weight, nutrition and food, finding that most watched videos in the category promoted “messages about weight normativity” that talk about how “health is only possible in a certain Weight; weight and disease are intertwined and everyone has a personal responsibility to live up to expectations”.
To reach the most popular videos, the researchers used hashtags to identify the desired content. They used options like: #bodypositivity; #fatloss; #mealprep; #plussize; #weightloss; #weightlosscheck; #whatieatinday; #weightlossjourney and #nutrition.
In this way, they were able to analyze that this content on TikTok “included the glorification of weight loss in various posts, the positioning of food to achieve health and thinness, and the lack of expert voices to provide information nutritional”.
It is important to remember that in February 2021, TikTok implemented censorship policies on content that addressed eating disorders, but researchers still consider that the app may contain a large amount of content that reinforces this diet culture, which can have a negative impact on body image.
Lover of movies and series and everything that involves cinema. An active curious on the networks, always connected to information about the web.
