PepsiCo has an area that invests in Pepsi soft drinks and brands such as Bubbly, Aquafina and Gatorade. According to data from Food Business News, this area has given a lot of profit to the company's investors, thus increasing 3.6% of net revenue. Therefore, in today's article we are going to talk about the influence of this company on the emergence of Gatorade and its growth in the food market.
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Understand more about the brand and the company, respectively: Gatorade is a drink launched by PepsiCo with the objective of helping athletes to replenish their fluids and mineral salts, in addition to providing energy for muscles. PepsiCo, on the other hand, is an American transnational food, beverage and snack company, having a very large interest in the commercialization of grain-based snacks. This company is responsible for creating the Gatorade brand, which has grown more and more in the food market, thus bringing an increase in the company's profit.
According to data from Food Business News, this new brand that started in the sports world has expanded its line, bringing new products such as:
PepsiCo still has a new project that should be launched in February 2023 of a drink Gatorade energy drink, whose main objective is to bring healthier energy alternatives without sugar. Such a drink will consist of caffeine and electrolytes without the inclusion of sugar and by the looks of it, it should be called Fast Twich.
In addition, a novelty of PepsiCo is its merger with a company responsible for intelligent packaging called ImpacX. The goal is to create a Gatorade branded bottle and app, pushing it even further. Such an application will aim to track the user's hydration and sports performance data.
