On July 12, President Jair Bolsonaro sanctioned a Bill allowing political advertising on radio and television stations according to an article produced in the National Congress. This independent programming should have cultural and educational purposes, a way to make broadcasters assign more than 25% (time already granted by them) of their programming for this type of production.
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The president of Brazil recently sanctioned a law that authorizes the release of more than 25% of television and radio programming for independent programming. In this way, the project is also directed towards educational and cultural purposes in all national networks.
With this, the broadcasters will have full responsibility for the programming, from any irregularity in the programming, being prohibited the right to transmit, publicize or commercialize this schedule for purposes other than the public concession.
Most broadcasters already grant special time for public programming through the commercialization of spaces. The new law benefits religious programs and independent radio and television stations.
In addition to this law, it is also necessary to remember that, with the proximity of the elections, electoral advertisements also begin. This is because political advertisements broadcast in the main media are a way for politicians to achieve greater visibility by the entire Brazilian public, after all, everyone at some point uses social networks. communication.
As a result, in the periods close to the elections, radio and television stations must dedicate around 70 minutes a day to free electoral propaganda during the first round. The times are divided by the Electoral Justice, according to the number of parliamentarians who will be running for election.
If there is a second round, the measures remain the same, but with reduced hours according to the parties in dispute.
