The long-awaited release of the film "Barbie" took place last Thursday, the 20th. Fans are dressed in pink and are heading towards Mattel's billionaire revenue with the creation.
Even before reaching the big screen, the film was already a commercial success, generating great expectations among the public. Several brands have prepared exclusive collections for theatrical release.
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The company responsible for everything related to the doll, Mattel, is aware of this success and has already revealed plans for more films related to the character.
The release of the movie “Barbie” follows a pattern similar to the successful Disney Cinematic Universe. Marvel, raising the old way of profiting from the character to a new level, focusing on the licensing of products.
This business model allows several companies from different segments to use the “Barbie” brand to develop products promotions linked to it, for a limited time.
In the month of July alone, Mattel revealed eight new partnerships with Brazilian brands. This number represents a significant growth compared to the beginning of the year, and the expectation is that this trend of collaborations will continue to intensify after the release of the film.
The world is pink, from head to toe, and Mattel's pocket will have a billionaire return!
Mattel is predicting a profit of up to US$ 950 million for the year 2023, which corresponds to around R$ 4.5 billion. This projection comes after a challenging first quarter, in which the company recorded a loss of US$ 106 million, approximately R$ 507 million.
The release of the “Barbie” movie is having a significant impact on Mattel's bottom line, pushing it nearly three times higher than 2022 figures.
The commercial success of the film has contributed to increased sales of merchandise related to the character and expanded licensing partnerships with other brands.
Last year, the toy manufacturer recorded a net profit of US$ 394 million, equivalent to around R$ 1.8 billion, representing a significant drop of 56% compared to 2021.
This downward trend had already been observed gradually since the beginning of the 2010s, As traditional toys began to be replaced by digital games and other technologies.
In interviews given to international vehicles, Mattel's president, Richard Dickson, emphasized the company's determination to continue investing in its cinematographic universe. This statement comes after the commercial success of the Barbie movie and positive expectations for future releases.
With the success and positive impact of the film, the company plans to expand its film productions and explore new opportunities in the film market. entertainment.
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