More and more security digital becomes a controversial topic, as our personal data does not seem to be being well protected. Several applications make use of this user information to sell products targeted to their target audience. Therefore, we separate some of the apps who collect your data the most, so you know before using it.
Read more: How to prevent the leakage of personal data by applications?
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If the subject is data security and personal information, you should be aware. Mainly because there are apps that you can't even imagine but that store your data. See below how the information can be used and why.
Why is our data so valuable to businesses?
Generally, when we download a new application, even before using it, we must agree to terms of use and allow access to various personal data. This is a way that companies have found to understand the profile of users and promote personalized ads according to this profile.
However, this practice can become an attack on the privacy of users, with many controversies – with even lawsuits against companies having already taken place.
The main apps that use our data
According to a study that investigated more than 30 applications in relation to obtaining data, about 80% of these companies sell their own products with the help of user information. Advertisements and advertisements targeted at the individual user are the main strategy of companies to sell their products.
Who leads the ranking, according to the survey, are Facebook and Instagram, which use around 85% of their user data to promote their personalized advertisements. Soon after comes the Uber Eats, Twitter and Youtube applications, with more than 50% of the collection of information from those who use the application.