Everyone who is part of the retail universe should automatically always think of ways that encourage customers to always buy more products from their stores. However, it is important to make it clear that it makes no difference which technique is being used to attract more consumers.
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The fact is that, in order to have good and significant adherence by buyers, it is essential that there is relevance and transparency in the benefits regarding the purchase in question. In this way, several means of obtaining rewards with purchases were generated.
Obviously, there are those practices that are more common in retail, namely: the points program, coupons, personalized offers and cashback. Therefore, first of all, it is crucial that you understand that before defining the best fundraising tactics, need to understand that there are specific tactics for certain businesses, working more for some than for others. others.
Knowing this, without a doubt, it will become much easier to determine which tactics to use in your business and which not to use. According to a study carried out by the Harvard Business School, the points program can increase a company's profits by an average of 25% to 95%, depending on the sector in which it operates.
Discount coupons are great when used in e-commerce, for example. Even Shopee has been standing out in this tactic, since the coupons that the company distributes for free shipping are among the main factors that influence people to buy from application. In theory, it is necessary to delve a little deeper into these tactics to be able to choose the one that will best suit your business.
Geographer and pseudo writer (or otherwise), I'm 23 years old, from Rio Grande do Sul, lover of the seventh art and everything that involves communication.
