Bob's is known for bringing out creative and flavorful new offerings, and this new line of desserts certainly proves tempting. With the partnership between Bob’s and Arcor, desserts were created with the flavors of Big Cascão, Bob’s Max and Milk-Shake, all with the unmistakable flavor of 7Belo.
This combination will certainly pique the interest of fans of these brands. The information obtained exclusively by the GKPB indicates that Bob's continues to innovate in its menu and offer delicious options to its customers.
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According to Renata Brigatti Lange, Head of Marketing at Bob’s, they transformed the characteristic flavor of 7Belo into a delicious syrup for their desserts, resulting in a unique flavor. This collaboration between the brands awakens affective memories that are shared across generations.
Anderson Freire, Director of Marketing, Research and Development at Arcor do Brasil, expresses his satisfaction in providing 7Belo fans with a new experience. He highlights the unique proposal of this partnership, which offers brand lovers the opportunity to enjoy a
Milk shake with the flavor of your favorite candy.
The marketing manager points out that the fast food chain is a pioneer in developing a product like this. It emphasizes the constant search for innovation in the category and the objective of providing tasty and memorable experiences for consumers.
The products in this new line are available at all of Bob's over a thousand points of sale throughout Brazil, for a limited time, as of last Wednesday, the 12th.
The Big Cascão has a suggested retail price of BRL 6.50, the Bob’s Max will cost BRL 12.00 and the 500ml Milk Shake will be available for BRL 16.90. These values indicate the estimated cost of these desserts for customers interested in trying them. How about adding a candy flavor to your favorite drink?
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