Recently, Brazil witnessed a momentary literary crisis, where the largest bookstores, Saraiva and Cultura, had their stores deactivated, especially in shopping malls. Fortunately, the lack of bookstores in malls was quickly supplied by the company Leia, which took advantage of this opportunity to expand its sales. So, check out more of this “literary transition” now.
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Find out more about what is happening with bookstores in this country:
The reading
A Reading is a chain of Brazilian bookstores, founded in 1967 in the city of Belo Horizonte (BH) and which gained great prominence recently, starting the year 2023 with 99 physical stores spread throughout the Brazil.
Not by coincidence, this is the same number of Saraiva stores that had their doors closed in the same period.
Reasons for success
The biggest motivator for the survival and, mainly, for the expansion of this company as giants like Cultura and Saraiva had fallen due to bankruptcy and court-supervised reorganization, is the investment with the company's own capital, which is 90% of the capital total.
In this way, the company is not subject to external investments and has greater capacity for survival and even expansion in times of instability.
Another important point to favor the growth of this brand, especially in shopping malls, was precisely the space left by the old bookstores, removing the great competition from shopping malls and leaving ample and free space for their bookstores.
In addition, the company recognizes the risks and problems faced by former bookstores, and as such, seeks ways to remedy these problems, how to choose to rent smaller spaces in shopping malls, since it is responsible for a large part of operating costs, among others modifications.
challenges faced
However, the closure of large bookstores is not the end of competition for Reading. In reality, the biggest problem to affect Saraiva and Culture also has a great impact on Reading, which is precisely the purchase of books over the Internet.
After all, although the number of book sales has remained stable in the country over the last few years, the buying books digitallyIt is shot. This greatly compromises the sale of physical bookstores such as Leia, Saraiva and Cultura.
