the startup Telly proposes an innovative approach to make TVs, which are often expensive, more accessible to consumers.
Have you noticed the real values of a top-of-the-line television? They're scary! However, it looks like Telly will solve this problem.
see more
IBGE opens 148 vacancies for Census Research Agent; see how…
Published law establishing the 'Program for the Acquisition of…
Telly was established by Ilya Pozin, an entrepreneur with experience in the free TV industry as co-founder of Pluto TV, an ad-supported streaming service. The company aims to distribute 500,000 TVs in the United States by 2023.
Its business model involves distributing the devices free of charge to users, however, with the inclusion of a second screen that displays advertisements.
Although this proposal may seem unusual, it seeks to make TVs available at no direct cost to consumers, financing the operation through advertising.
Telly's TV model has a 55-inch main screen, with 4K resolution and HDR technology. However, the differential is in the presence of a second screen located just below the main one, in the form of a horizontal bar.
This second screen displays widgets such as weather forecasts, stock quotes and live game scores, providing users with additional and interactive information.
In addition to the features mentioned above, Telly's secondary display also displays advertisements, which can be featured as branded banners on the right side or as sponsored articles in the feed on the right. left.
It is important to point out that the second screen always remains on, even when the TV is not in use.
During the playback of movies or series, the brightness of the secondary screen is reduced so as not to interfere with the viewing experience, but information and advertisements continue to be displayed.
This feature allows Telly to offer the service free of charge to consumers, using advertising as a source of funding.
Telly, despite not being a conventional smart TV, uses the TellyOS operating system, based on Android, which does not support streaming services. Its main function is to display the widgets and advertisements on the secondary screen.
However, the company has a solution to allow users to access their favorite streaming apps. It will distribute dongles with Android TV, which can be connected to Telly, allowing the installation and use of several streaming applications.
Telly adopts different strategies to fund the free distribution of TVs. In addition to displaying advertisements, the company uses other sources of income, such as the sale of user data and participation in programs of affiliates.
To make these practices viable, the device monitors various information, such as programs watched, channels tuned in, researched contents, TV usage time and even the physical presence of people in front of the device.
This data is used to target ads and generate consumer insights.
The terms of use establish that, if the user wishes to stop sharing his data, he will need to purchase the TV for US$500 (about R$3,000 at current exchange rates), which will be immediately debited from your credit card registered.
This approach aims to balance the distribution costs of free TVs, however, it is important that users are aware of the privacy policies and terms of use before using the product.
Lover of movies and series and everything that involves cinema. An active curious on the networks, always connected to information about the web.
