A apple reached the maximum guarantee level in the commercial market and wants to remain at a high level. However, this guarantee can arise in such a way that it can harm its competitors, which ceases to be fully valid: there is no competition. Thus, Mercado Livre denounced Apple, which was promptly accepted by the Administrative Council for Economic Defense (Cade).
The US company is being indicted for practices that do not guarantee market competitiveness and monopoly of its services. According to Reuters, this was a complaint granted at the end of the year 2022.
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Mercado Livre points out that the company that produces the iPhone induces restricted methods for those who purchase the products. There is, for example, the requirement for customers to make payment from Apple. Restricting the payment method prevents customers from being directed to the digital platforms of the websites that are making the sale.
This is a complaint that comes from different countries: South Korea, Japan, the European Union, Great Britain, India and Indonesia. These are cases that inhibit competition in the market with other brands. In Europe, Apple faced a lawsuit against Epic Games. In Brazil, the brand remained prohibited from selling its devices for not carrying the charger at the time of purchase.
“Similar investigations are being conducted by antitrust authorities in other jurisdictions,” Cade said in a note.
Valor Econômico reported that Apple came to its defense, pointing out that Cade and Mercado Livre so far have not implemented practices that go against competition.
In a statement, Apple lawyers reported that, of the entire market, 20% are from the North American brand:
“They only function to cover up a private dispute against Apple with the objective of obtaining private benefits”, he informed.
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