Due to Russia's attacks on Ukraine, there were several international sanctions imposed on Russia, which caused many brands to stop offering their products in the country. One of them was the fast food company McDonald's, which had an abrupt exit from the country's market.
However, a short time later, the same chain restaurants that were closed are being reopened under another name. What draws attention is that everything is being reused, such as structures, kitchens, stocks and even employees are being rehired.
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The name of the new establishments became Vkusno & tochka, which can be translated as “Delicious and that's it”.
Thus, the famous hamburgers of the fast food chain are being sold disguised as another brand, as they have the same ingredients, together in the same recipe and rely on the same suppliers as before.
Even the beloved Big Mac is back, with a new name, of course, now called the Bolshoi Burger.
The American fast food company had a carcass loss of US$ 1.4 billion when it decided to stop its work in Russia. The restaurants were sold to AlexanderGrovos, which already managed 25 branches of the chain. Before its closure, McDonald's had 850 stores and Russian territory, of which Grovor wants to increase to 1,000.
“Opening day is important because it's the first time consumers will be able to really feel, touch and see the brand and what it stands for. […] It's important what the reaction is going to be, and obviously people are going to compare it to McDonald's,” Grovor said.
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