Last Tuesday (7), the Rede Globo made an announcement about changing the board of directors of its digital products and paid channels.
According to the broadcaster, the inclusion of new sectors aims to promote greater synergy and agility in the processes necessary for the channel, aiming to guarantee the focus on consolidating the strategy for developing a direct and solid relationship with your consumer.
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The most substantial change that will occur will be in the Digital Producer and Paid Channels department, a sector that currently has Erick Bretas as its main executive. Rede Globo's streaming platform, the Globoplay, and audiovisual digital products will be headed by Teresa Penna, who before the announcement was responsible for the Business Solutions department.
Globo Filmes, a Brazilian film co-producer member of Grupo Globo, and Giga Gloob, an application with many games, activities, drawings and series, started to be incorporated into the structure of the Globoplay.
Daniela Mignani, who was responsible for the paid channels GNT, Viva, Mais na Tela and the business management of the Globonews channels, now takes over Multishow, Bis, Off, Gloob and Gloobinho. Márcia Menezes, who acted as the G1 product management representative, will accumulate one more position to manage publishing from GE, Gshow, from the Globo.com home page, from Receitas.com and from Cartola.
Globo's sports channels, which are an international business and marketing area, remain under the responsibility of Eduardo Gabay, Raphael Corrêa and Tiago Lessa, respectively.
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