Due to the spread of Covid-19 (new coronavirus) and its impacts on the economy, several companies and institutions have provided free online courses for professional qualification in this period of social isolation. Following the same line, Pinterest created the Pinterest Academy, a collection of free online courses.
Courses are offered for influencers, publishers, entrepreneurs and agencies to learn how to connect with their audience on Pinterest. Courses include information about Brazilian market data, designing Pins, forming ads, and successfully incorporating best practices.
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On average, each course can take anywhere from 2 to 6 minutes to complete, and the entire program can be completed within just an hour. Courses do not issue a certificate.
1 — A Peek into Pinterest: Understand how the Pinterest platform enables brands to reach consumers at a decisive moment.
2 — Creative Strategy: Dive deep into the elements of a Pin creative, including suggested practices and tips for creating actionable ads.
3 — Creative Inspiration: Review the Pin design elements that drive visual discovery and discover how to market your creative effectively on Pinterest.
4 — Targeting & Buying: Learn how to reach your target audience by combining your knowledge of your customers with data on how Internet users use Pinterest.
5 — Campaign Objectives: See the three different advertising objectives available on Pinterest and understand how they can turn into effective marketing on Pinterest. platform.
6 — Planning & Strategizing a Campaign: Find out how to plan, strategize and execute your campaigns with Ads Manager.
7 — Setting up a Pinterest Business Account: Learn how to create a Pinterest business account or turn a personal account into a business account.
8 — Building & Launching a Campaign: Study all about Pinterest Ads Manager.
9 — Managing & Measuring a Campaign: Check out how to use Ads Manager to manage and measure your campaigns.
Interested? Take advantage of this time at home and expand your professional vision through Pinterest Academy. To participate, you must register on the Pinterest Brazil website and wait for the team to contact you by email.
After filling andcompletion of registration, with personal and professional information, the Pinterest team will email the candidate with next steps for their participation.
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