In the month of May, the Extra chain will offer food, drinks, baby products, cleaning and hygiene products in the same online shopping basket of the Casas Bahia and Ponto Frio chains, belonging to the marketplace of the company Via Retail.
The marketplace is an operation that brings together shopkeepers from different companies on a single e-commerce site.
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The intention is to increase the flow path of websites focused on electronics, following Amazon's more lucrative model.
Via Varejo must pay Grupo Pão de Açúcar a commission fee on the sale made through Extra, as is usually the case in marketplace operations.
In this type of business, the retailer disburses a percentage on top of the sale for hosting on a company's website.
Delivery of Clube Extra merchandise purchased on the Casas Bahia and Ponto Frio websites will be Extra's responsibility.
