LinkedIn, the largest social network aimed at relationships in the corporate world, carried out a survey of the 20 Most desired companies to work for by Brazilians.
Data were collected from a global ranking held annually, the Most InDemand Employers, which has already reached its third edition.
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The ranking result was obtained through the analysis of user interactions in each country, taking into account two main categories, namely reach and engagement.
To assess reach, the item “familiarity” was taken into account, which, in this context, refers to the number of non-employees who connect with employees or visit their profiles.
In the case of engagement, “interest” was evaluated, that is, the number of non-employees who visit and follow the company's pages.
This time, nine companies debut in the ranking, namely: Google, Apple, Procter & Gamble, Bunge, Lojas Renner, Danone, Leroy Merlin, Pfizer and Facebook.
In addition to gaining even more visibility, companies have the opportunity to reflect on the importance of the employer brand in the current market, mainly in attracting new talent.
Check out the full ranking of Brazil:
1) Unilever
2) Google
3) SIZE
4) Nestlé
5) Apple
6) Procter & Gamble
7) Nature
8) Bunge Brazil
9) Renner Stores
10) Whirlpool Latin America
11) Danone
12) PepsiCo
13) Leroy Merlin Brasil
14) Dell
15) GE
16) Johnson & Johnson
17) Pfizer
18) Microsoft
19) Ambev
20) Facebook
