Discontinued soft drinks leave a nostalgic aftertaste in consumers' memory. In Brazil, some drinks left nostalgia for their peculiarity and striking flavor.
Here, let's recall five Brazilian soft drinks that have been discontinued and are still fondly remembered by consumers:
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1. 7 up
Born in 1929 in the United States, 7 Up is one of the most popular soft drinks in the UK. The drink arrived in Brazil in 1995, with strong sponsorship in sports – there were even many actions with Botafogo. However, the useful life of the product in Tupiniquin lands was brief. In 1997, just two years after their arrival, 7 Up sent "kiss kiss, bye bye" to the land of Xuxa, due to its low receptivity and drop in sales.
2. crush
The Crush brand, famous for its orange-flavored soda, also had a grape version that was successful in Brazil. A direct competitor to Grapette, Grape Crush won over many fans in the 1980s and 1990s. However, with the purchase of the brand by the Coca-Cola Company, the Brazilian version of Grape Crush was discontinued, leaving fans with nostalgia. Today it is still possible to find the soft drink, but only outside Brazil.
3. tubaine
Tubaína is a curious case, because, despite being a generic name for soft drinks produced by small factories in the interior of Brazil, the term gained notoriety and became synonymous with soft drink Tutti Frutti. Some brands have developed their own ‘tubaínas’ and sell them to this day. But it can happen that the one you loved most in childhood no longer exists, leaving a taste of longing in your heart.
4. mirinda
In Brazil, Mirinda was introduced in the market in the 1970s, being marketed by PepsiCo. During During the 1980s and 1990s, the beverage conquered a significant portion of the Brazilian soft drink market. Mirinda had a sweet taste and a characteristic aroma that appealed to Brazilian consumers.
However, in the late 1990s and early 2000s, PepsiCo decided to focus more on developing and marketing its flagship brand, Pepsi, in addition to other brands such as 7Up and H2OH!. This led to a decline in Mirinda's presence in the Brazilian market, and the soda was eventually replaced by the company's other beverage options.
5. minuano
Minuano is a Brazilian soft drink brand, whose origin dates back to the 1960s, when it was launched by the company Bebidas União, in the state of Rio Grande do Sul. The brand quickly conquered consumers and became popular in the south of the country. The company Bebidas União was later acquired by Vonpar, one of the largest beverage manufacturers in Brazil, which also produces Coca-Cola in the region.
Like any product with a significant market share, Coca-Cola acquired and discontinued the production of a competing soft drink, in order to launch its own lemon-flavored soft drink under its brand.
6. Guarana Brahma
Guaraná Brahma is a Brazilian soft drink based on guarana, launched by Companhia Cervejaria Brahma, one of the largest and oldest breweries in Brazil. Brahma, founded in 1888, is best known for its beer, but also produces other types of beverages, including soft drinks.
Production ended at the beginning of the 21st century, after the merger between Antarctica and Brahma, resulting in the creation of AmBev. This decision was taken because Antarctica's equivalent products had greater acceptance among consumers.
