With the arrival of entry-level models from Chinese automakers and the increase in global production, the electric car market in Brazil is undergoing a significant transformation.
In this scenario, drops of up to R$ 50,000 in model prices made models more accessible, boosting the adoption of this technology in the country.
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Below, we look at the trend of electric cars at a market level and what it could mean for the Brazilian consumer.
The downward price trend began with the launch of the BYD Dolphin, aelectric vehicle with a value of R$ 149,800. This novelty generated a chain reaction among other brands, which sought to make their models more competitive.
(Image: Raphael Panaro/Reproduction)
The Jac E-JS1 was the first to reduce the price from R$145,900 to R$139,900, followed by the Caoa Chery iCar, which went from R$149,990 to R$139,990. The highlight, however, was the Peugeot e-2008, with an impressive discount of R$ 50 thousand, leaving for R$ 209,990.
According to experts in the automotive sector, competition between automakers, especially with the entry of new Chinese cars, was one of the main factors for these price reductions.
Brands are willing to lower their profit margins to make electric vehicles more accessible to Brazilian consumers. The appreciation of the real against the dollar also had an influence, making importing trams more advantageous.
In addition, the drop in component prices, especially batteries, contributed to popularize electric cars. With the increase in global production of these vehicles, the efficiency of battery cells has greatly improved.
New technological advancementshave allowed the manufacture of smaller and more efficient modules, reducing costs and, consequently, making electric cars more accessible to the public.
Milad Kalume Neto, development director at Jato Dynamics, says that this scenario is a natural consequence of the growth of the entry-level electric car market and the search for more competitiveness.
Automakers are adapting to this new reality and, if the dollar remains stable or falling, it is likely that prices will remain attractive to consumers.
The expectation is that the prices of electric cars will decrease, and this will stimulate the adoption of the technology in the Brazil, reducing dependence on fossil fuels and helping to minimize gas emissions pollutants.
With the perspective of more affordable prices and the continuous advancement of technology, the tendency is for electric cars to become an increasingly viable and attractive option for consumers. brazilian consumers.
The future of electric mobility in the country looks promising, and automakers are willing to follow this path in search of a more sustainable and competitive market.
