The most beloved game on Brazilian social networks at the moment is Free Fire. The production corresponds to 65% of the total actions on social networks. For the research, the ten most relevant game brands in the market were taken into account. Facebook, Instagram and Twitter.
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The data is from the first quarter of this year (2021) and reinforces the strength of the style. Battle royale games have really fallen in love with game fanatics.
The survey of the popularity of the games was released by Globo Esporte. In him, Free Fire registered 23,330,737 actions in posts on the official profiles on Facebook, Twitter and Instagram. The number corresponds only to the period between January and June 2021.
The company Comscore, responsible for the information, considers the following actions to be:
– Comments on publications;
– Sharing publications;
– Likes of publications;
– Retweets of publications.
In addition to engagement on social networks, the game also leads the audience ranking. This is measured by the number of followers on the networks, subtracting repetitions. That is, if the same person follows the game on more than one social network, it is only counted as one profile.
The most engaged post in the first half of 2021 was made on Instagram. She publicized the launch of the Calça Angelical at the Magias Premiadas event, at Free Fire. In all, the publication reached more than 324 thousand likes and exceeded 15 thousand comments.
“Looking at the top 10, Free Fire alone represents 65% of the total actions within this category. Obviously it is the game that dominates and is on the crest of the wave”, comments the general director of Comscore in Brazil, Eduardo Carneiro, to Globo Esporte.
As expected by many, the second place in the top 10 was the famous LoL – League of Legends. This accounted for 6,667,508 shares in the first half, which corresponds to 19% of the total.
Second in the ranking is League of Legends, which had 6,667,508.
1st – Garena Free Fire
2nd – League of Legends
3rd – PlayStation
4th – Fortnite
5th – Ubisoft
6th – Nintendo
7th – EA Sports FIFA
8th – Pokemon GO
9th – Call of Duty
10th – Clash Royale
