there are already beers without alcohol, which is a good option for those who enjoy beer and cannot ingest the chemical. Now, have you ever imagined replacing Coca-Cola with a soda made from malt? Well, it is exactly this option that will be launched on the market. For Heineken fans, this is the time to enjoy Clash'd, the Heineken Group soft drink, belonging to the premium category of the Brazilian scene.
see more
After hacker attacks, Microsoft releases free tools for…
'Barbie' movie predicted to boost Mattel profits…
The soda promises to deliver what the company does best and without the addition of alcohol. The drink will have malt, natural fruit juice and specific spices, as announced by the company.
There will be three flavors: red fruits with hibiscus; Sicilian lemon, strawberry and ginger; lemongrass, mint and apple.
Learn more about this unique soda
Unlike the drink, in addition to the addition of malt, it has a share in the premium category of soft drinks.
Bruno Piccirello, director of marketing for the Group's non-alcoholic drinks Heineken Brazil, said that the premium category represents only 4% of the soft drinks that are already marketed. This is the position that Heineken intends to take on the national scene.
This is a novelty, but what many still don't know is that the FYS soft drink, with little added sugar, also belongs to the Heineken Group.
Generally, people stop consuming soft drinks due to the high amount of sugar and, with that in mind, the company formulated the most natural drink to be launched in the premium category.
“When we look back 15 years, we see the evolution of the beer market, which today has a much more mature and established premium segment due to quality. We are bringing innovation and sophistication”, says director Bruno Piccirello.
The consolidation of the brand in the Brazilian market can also take a hook to leave the soft drink among the most consumed. The drink will be manufactured at the company's headquarters in São Paulo and Brazilian states will be able to try the drink soon.
Lover of movies and series and everything that involves cinema. An active curious on the networks, always connected to information about the web.
