For the first time, the generation zdoes not lead alcohol consumption, being surpassed by older age groups. Experts point out that young people are prioritizing health and well-being over drinks.
The Covid-19 pandemic also influenced this change, with many of these people opting for cultural and aesthetic experiences instead of environments with stimuli for “making out” and alcohol.
see more
This dad went viral after sharing how he makes sure his daughter doesn't…
Aromatherapy may improve sleep, cognition in older adults, study finds
Such nocturnal mentality points to a future with more sober young people interested in experiencing different experiences from those previous generations, while the night scene adapts offering parties before midnight and environments that value the self care.
Nightlife has undergone significant changes in Generation Z, made up of those born between 1995 and 2010, as indicated by recent research.
Previously, for millennials (born between 1980 and 1995), a successful night out at the club involved going through the night on alcohol, dealing with moral and physical dilemmas the next day.
(Image: Disclosure)
However, data from 2023 from the Covitel Report, which investigates the health habits of Brazilians, reveal that the frequency of Alcohol consumption among 18- to 24-year-olds has gradually dropped since the pre-pandemic period, from 10.7% to 8.1% in this period. year.
Unpublished numbers indicate that, for the first time, generation Z does not lead the regular intake of alcohol. The age group from 45 to 54 years old presents a higher percentage, with 9.1%, followed by individuals from 55 to 64 years old, with 8.7%.
Such movement is also observed in other parts of the world, as in Europe West, where 23% of young people over 18 say they never drink, and only 1% consume alcohol daily.
In the United States, the polling institute Gallup found that people aged between 35 and 54 years are the most willing to drink alcohol (70%), surpassing generation Z (60%) and baby boomers (52%).
Experts point out that Generation Z is prioritizing health and well-being, seeking “clean” ingredients and brands. The Ambev brewery, for example, invests in drinks without alcohol and reduced in calories.
In addition, there is a change in the way young people face nightlife. Environments with stimuli for making out and alcoholic beverages are no longer enough to attract this audience.
As mentioned above, they are looking for cultural and aesthetic experiences, preferring ideal places for Instagran and parties that offer sensorial resources and artistic installations. The Covid-19 pandemic had a significant impact on this change in behavior.
The so-called “rave fatigue” appears as a feeling of exhaustion that young people feel when trying to resume their old leisure habits after spending two years at home.
Concern for health and immunity during the pandemic led many to reduce or eliminate alcohol consumption, which extended even after social isolation.
This new nocturnal culture, which privileges self-care, points to a future with young people more sober and interested in experiences different from previous generations.
The night scene is adapting to this trend, offering parties before midnight and environments that allow for a good night's sleep.
At Trezeme Digital, we understand the importance of effective communication. We know every word matters, so we strive to deliver content that is relevant, engaging, and personalized to meet your needs.
