Cellular plans have become popular in Brazil that offer a limited amount of data to browse the internet and exempt from the consumption of apps such as WhatsApp, Twitter, Waze and YouTube.
called from zero rating, this type of offer refers to the practice of not accounting for data traffic from certain applications or services. However, it may be facing an uncertain future.
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The commercial approach has been adopted by several mobile operators as a strategy to attract more customers and offer an affordable experience.
Thus, users can use popular apps without worrying about data counts.
(Image: publicity)
In line with a global trend, the three main mobile telephony operators in Brazil began to publicly express, this year, their reassessment of the strategy related to zero-rating packages.
The Brazilian Institute of Consumer Defense (Idec) is an example of an organization that criticizes this practice. Apparently, this type of package is about to come to an end.
Although this strategy was implemented as a way to make the user experience more accessible and attractive, there are concerns that it could create inequalities in application usage and undermine competition between different services online.
In the Brazilian scenario, the three main telephone companies are also positioning themselves in favor of eliminating this option.
The president of the Claro Brasil group, João Félix, recognizes that the practice was a significant error on the part of the operators.
Likewise, TIM's CEO, Alberto Griselli, argues that, in the coming years, this offer should be reduced.
Christian Gebara, CEO of Telefônica Brasil, Vivo's parent company, mentions that the company is considering changing its zero-rating policies.
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